Blair Jacobs, reporting for Swift TV from Lawns Show, Cottingham Sept 2012, takes you through all the changes to the Holiday Home ranges for the 2013 season.
Hello, I’m Blair Jacobs, reporting today from the Lawns Holiday Home Show near Hull. I’m here to find out how Swift Group, the UK’s largest manufacturer of touring caravans and motorhomes, has reached such a strong position in the holiday home market in just a few years. They’re now a serious challenge to the market leaders.
There are seven Swift holiday home ranges on show here with different styles and luxury levels – something for every taste and pocket. But it hasn’t always been like that; Swift exhibited just three homes when they first came here. How have they managed to progress so quickly? The best person to answer that question is Nick Page, the Group’s Commercial Director.
“Nick, everyone knows that your touring caravans and motorhomes set the pace, but tell me how Swift got started in holiday homes.”
“Our first models were at the top end of the market. Most established brands looked quite traditional but we found there was a demand for contemporary design – people want to holiday in style. And our Chamonix range immediately found a niche”
“But now you sell a very wide range of products. How did you manage that?”
“Sales grew rapidly when we extended the same design principles to the mid-market with the Moselle range. We also built a reputation for good quality construction – like our unique bonded walls, and class-leading insulation levels. That’s really helped build business in the lower-priced and rental fleet sectors.”
So, in a short space of time Swift has managed to stamp their reputation for great design that is practical, well priced, well built and follows modern design trends and fashions from other key living areas on the holiday home market. Thanks Nick.
Before we start to have a look at what that means I’ll run over a few of the unique points in the Swift Holiday home range. Swift is the only company to build all its homes, no matter what the price, using strong bonded construction sidewalls.
Similar to the construction used in tourers and motorhomes they are much stronger than the more old fashioned timbers frames filled with wire wool insulation used by competitors and have a much better heat insulation factor.
Next, Swift use the latest generation of Fusion Chassis which are both strong and good to look at. They either come in a specially painted finish which is guaranteed for 3 years, or a fully galvanised finish which is guaranteed for 10 years.
So, let’s have a quick look round some of Swift’s holiday homes to see how design also makes them stand apart from the competition.
Let’s start with a model from the entry-level ‘Soleil’ range.
It’s brand new for 2013. Inside, the emphasis is on holiday practicality. A really special feature is the sofa fabric called ‘Impala’; it’s soft but durable and stains just wipe away. Soleil can be customised with a great range of options.
This panoramic bay window identifies the ‘Burgundy’ range. They cost a little more than the Soleil and have features like the domestic style gutter system and tough, textured cladding. Inside there’s a combination of toughness and style, with luxury touches like a coffee table, lined curtains and voiles. A stowaway twin bed provides flexible sleeping arrangements.
If you have a little more money to spend the ‘Bordeaux’ is next in line. In this bracket you get a stylish living area with free standing sofas and dining furniture. There are great views out, especially with the ‘Aspect’ patio door version. Well-equipped kitchens have double-door fridge/freezers and cooker hoods; bathrooms have large modern showers and some models have king-sized double beds.
The best-selling ‘Moselle’ range gets an all-new design for 2013. All models have this striking new front and the ‘Aspect’ version, with patio doors, is sure to be popular. Insulation standards are class-leading. Even the double glazing is special – it contains heat retaining ‘Thermaglas’ with a 16mm cavity. And, to conserve even more energy, most of the lights have LED bulbs – the most efficient type available. The Swift design team have combined contemporary fabrics with ‘Driftwood’ furniture finish and the result is a really exclusive holiday style.
‘Chamonix’ models have full height glazing throughout their living space. And a special side gable and Velux rooflight let lots of daylight into the kitchen-dining area. A combination of style and equipment creates a luxury apartment feel. The list of standard features includes double glazing, central heating and microwave oven, and includes luxury touches like soft-shut drawers, chrome towel rail and TV points in bedrooms. Galvanised chassis are guaranteed for 10 years.
The ‘Auvergne’ lodge is an exciting new range which offers the contemporary lifestyle of luxury lodges at an amazingly affordable price. Exterior styling, with its single slant roof and steel architectural cladding, is unique. The double aspect living space at the front has two sets of tri-fold doors to link with the outdoors. Interior styling is equally special and Swift’s high insulation standards assure comfort in all seasons.
The final model in the Swift range is the ‘Champagne’, the pinnacle of luxury and style in a holiday home. At 13 ft wide it provides more lounging and dining space and the master bedroom even has an en-suite bath and walk-in wardrobe. Standard equipment even includes a 12 x place-setting dishwasher and upgrades for 2013 include ultra-low energy LED lighting throughout, an integrated oven and microwave, a wine cooler and an iPod style docking station pre-wired to built-in speakers.
To find out more about the Swift holiday home range, including floorplans, features and specifications and prices, go to www.swiftgroup.co.uk and select the ‘holiday homes’ tab. You’ll also find lists of distributors and parks that sell Swifts.