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Sterling Range 2014

Sterling Caravans are even more distinctive for 2014 with styling cues taken from today’s modern homes. They are also built with Swift Group’s new SMART intelligent construction. Here you see the main changes and features for the new season.

Transcript of Video: Sterling Range 2014

At the Motorhome and Caravan show earlier this year, the Swift Group unveiled their vision on interior styling for caravans into the future.

Hundreds of positive comments were received from the caravan public at the show and through an online survey and as a result many of those modern design innovations were incorporated into the all NEW Sterling caravans for the 2014 season.

I am Blair Jacobs for Swift TV at Swift Group HQ to find out more but before we venture inside let’s first take a look at the exterior styling.

The Sterling brand comprises the Eccles Sport, Eccles SE and Elite ranges.

All are built on Swift Groups new SMART intelligent construction system providing Strong, Modern, Aerodynamic, Resilient and comprehensively Tested caravans.

SMART allows the distinctive shape of the caravans to be retained.

If you would like more information on SMART visit the website swiftgroup.co.uk

For 2014, the Eccles Sport and SE both come with new range graphics accented with neon red stripes along with graphite gas locker doors, hitch covers, skirts and wheel arches.

The Elite retains its distinctive aerodynamic styling with a new all white exterior introduced for 2014.

Let’s go and meet Chris Milburn who’s the Design Director at Swift inside the Eccles Sport 514.

Chris, your design team were at the heart of this project, where did the inspiration come from?

We wanted to create an appealing and distinctive style that reflected trends in modern living. Inspiration came from many sources in particular we were looking at boutique hotels, we were looking at materials that are new and tactile materials that are not typically seen in caravans at the moment.

And I think product with this type of décor, very modern décor, also gives customers a good choice: at the moment there are lots of products out there that are very wood based in terms of their décor and this gives customers something different.

I know that you unveiled many of the design elements back in February, what was the response then?

The response was fantastic, we had hundreds of people come and view the colour concept van we had at the NEC show and we had over 600 of them fill in the survey, the questionnaire that we had.

That’s been fantastic and given us a real insight into what customers feel about the sort of decors that are on offer in caravans and it gave myself and the rest of my design team a fantastic opportunity to discuss with customers how they use their vans, what sorts of decors they prefer.

When we asked whether or not customers would buy a caravan with that type of décor in it we got an overwhelming response back that yes they were very likely to buy one. And what specifically did they like?

Well they liked all of the elements we have now put into our new Sterling models:

  • The hessian effect furniture with matt white lockers doors and chrome handles.
  • The new kitchen design with granite effect kitchen sink, vanity taps, illuminated splash back, and chrome sockets.
  • Low energy LED lighting system throughout the living area that can be used to create just the right ambience.
  • French oak vinyl floor covering with a choice of rugs and removable carpets.
  • Specific layouts may also have a textured ‘Ocean Wave’ wave wall covering, embossed pattern wall paper and in the washroom a round edged illuminated mirror along with Singapore wall covering

Well it does sound very exciting, Chris thank you very much indeed.

You know every Sterling caravan now comes with a host of market leading equipment including an upgraded 40w solar panel.

During the day this will top up the leisure battery when caravanning without mains hook-up or when the van’s left in storage.

On the security front there are NEW High security locks with one key operation for all locks, along with Thatcham approved Tracker Retrieve system.

Positive overhead chrome locker catches for secure storage when travelling.

The ever popular panoramic Sunroof continues to stream light into the caravan.

Keen cooks will delight in the well equipped kitchen that comes with a dual fuel hob, thermostatic oven and grill as well as a ventilated microwave with easy access.

To enjoy your meal there is a large dining table with space for full size place settings.

And in the shower, there is the NEW Ecocamel shower hose and head that give a more powerful shower while using less water.

Turning to the Eccles Sport range, there are 6 models accommodating 2 to 6 people at night including the new 640 a twin axle with front and rear lounges, proved popular in the SE range.

The Pareto soft furnishing scheme with its woven grey, brown fabric and cushions in teal and gold complement the curtains and modern feel inside the caravan.

All year round comfort is assured with the heating and hot water systems upgraded to either the dual fuel Truma Combi 4 or Combi 6 delivering a faster, more efficient heat up.

And a NEW 113 litre Fridge/Freezer from Thetford with a sleek black exterior has also been introduced for 2014.

The Eccles SE range, launched to great acclaim last year continues to offer the ultimate in style and specification. The 8 model line-up comes with 5 single axle and 3 twin axle layouts including the new Coral with front L shaped seating.

The popular Alde Central Heating system with choice of 1, 2 or 3KW setting and easy to use LCD touch screen control panel remains.

New for 2014 and exclusive to the Swift Group is the exciting addition of the Duvalay Duvalite mattress with innovative lightweight memory fibre technology with a host of benefits not least a relaxing night’s sleep.

The Laval soft furnishing blends textured chocolate brown fabrics accented with subtle gold thread running through with red/matt gold cushions to give a luxury feel that complements the overall modern styling.

At the high-end is the luxurious Elite range that comprises the 3 bestselling fixed bed layouts, two of which are twin axle.

Cutting edge interior styling offers an exceptional level of refinement.

Curved upper locker doors come in high gloss Italian Ash with beige in-fills and chrome handles.

The exquisite Loretta soft furnishing scheme creates a relaxing and welcoming space. The calming cream fabric in chunky contemporary weave is complemented by multi-toned threads and accented by the deep grey brown stripe running through the back rest, bolster and tie backs.

The plush double width curtains have a warm grey background with a simple stylised stamen and flower design in white, pale blue and terracotta adding colour.

The specification throughout befits the luxury level, whether it is the Alde central heating with towel radiator in the washroom , low energy lighting systems, premium multi-media fittings or 190 litre Dometic Fridge with freezer compartment, everything is designed for refined living.

You know the three Sterling ranges are real head turners. With their modern, cutting edge design, new SMART construction system and high value specification, there is an affordable option for everyone seeking contemporary style living.

Now as always for the latest specifications, layouts and prices including the new SMART construction system do check out the Swift TV website or go to swiftgroup.co.uk.